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Website Video: Customer Testimonial Videos
- 2008-12-30 08:41:13
Perlow Productions is proud of our ever growing website video production department. Our creativity, strong interviewing, shooting and editing skills help us turn out great customer and/or client testimonial videos.
What better way to let your website visitors know how great your business is then through the real words right out of your customers/clients mouths. That's what our Testimonial Videos are all about.
You can view samples here: www.taieblaw.com
and here: www.getatvjob.com/production.php?project_type=15
If you would like to learn more about how Perlow Productions can produce some dynamic video testimonial for your website, please contact us at (856) 669-1669 or Mike@PerlowProductions.com .
As always, you can see samples of our latest video productions at www.PerlowProductions.com
It's basic good television and it's your job.
- 2008-11-24 13:46:59
Below is an email sent to the newsroom of a local tv station by its News Director. The News Director's message is clear and one that seems obvious to those of us working in broadcast news. But, more often than not, in the rush of shooting, writing, editing and producing, we often fail to follow these guidelines. Read below and keep these suggestions in mind moving forward:
The anchor is saying one thing... the pictures are showing something else.
There is nothing more distracting to the viewer. And distracted or frustrated viewers change the channel.
And you can't blame this one on any technical glitch. Usually the problem boils down to this: the writer of the copy and the editor of the pictures are not communicating.
We must get in sync.
Writers/producers/AP's: It is your responsibility to match video and audio. Look at the video first, then write to the pictures.
Editors, you must insist on clear editing instructions... and then we expect you to edit to the script.
This applies to all of our remote newsrooms, too. If you cut a vo or tease, make sure the writer touches the video.
It applies to other video elements as well. Over The Shoulder graphics. Full screens. Maps. Weather. Sports. Every visual should complement the spoken word.
This is very important. It's basic good television. And it's your job.
TV Reporter/Anchor Demo Tape Creation
- 2008-11-08 08:02:50
There are many options for creating a tv reporter/anchor demo tape. You can use the tv work you did in college. If you are interning at a tv station there are often opportunities to shoot and edit packages there.
If neither option is available to you, or the reporting and anchoring you've done in the past doesn't meet the quality you want on the demo tape you send to tv stations, working with Getatvjob.com is the next option. We will teach you how to write for broadcast, proper interviewing techniques and story telling. We'll also work with you on your on-camera performance, voice and wardrobe.
As part of the demo tape creation process, we will set up REAL stories and shoot and edit them with you. We will also bring you into our studio to record a news or sports update anchoring segment.At the end of the process, you will have a great looking demo tape and have developed greater reporting and anchoring skillls. Thus, once you land that first tv job, you will be ready to hit the ground running.
To learn more about Getatvjob.com's Demo Tape Creation services, go to the link below: http://www.getatvjob.com/services.php?page=dtcRespond
Top 15 "To Do" List for Reporters- A MUST READ!
- 2008-01-22 08:17:33
I recently came upon this top 15 "To Do" list for Reporters and truly believe every aspiring or working tv reporter should read this, learn it and LIVE IT!
- Write to the video. Look at your pictures first, then see it, say it.
- Write conversationally. Do not sound so official.
- Do not overwrite. Often, the more you say the less people will remember.
- In picking soundbites, pick sound that adds emotion. Extract the facts from informational soundbites and include those in your script.
- Do not cling so closely to press release or wire copy. In a time crunch, it is easy to just transfer those into scripts, but do not fall victim to that!
- Make sure viewers meet someone interesting in the story. Interesting people should be the focus and officials should take a back seat.
- Use more natural sound, and treat natural sound like soundbites, including in and out times for the editors.
- In live shots or stand-ups, convey immediacy, taking viewers to the scene.
- Offer solutions for viewers.
- Avoid cute-clever writing. You may think it is great, but viewers usually do not get it.
- Reference statistics. The seven tons of cocaine would fill up a Greyhound bus. The 7 percent rate hike means another $1.25 on your electric bill. The 45,000 prisoners in jail would fill up the baseball stadium.
- Communicate with the producers during the day. The more story status reports the better.
- Write with immediacy: Get to the newest information quickly.
- Write the anchor lead and your lead first, then write the package.
- Come to work each day with two story ideas viewers will not see anywhere else.
Getatvjob.com in the news...
- 2006-10-17 16:43:43
Worcester Telegram & Gazette
October 12, 2006
For three years, sportscaster Mike Perlow has helped others find jobs in television through his Web site, "getatvjob.com."
Now he needs to get a TV job for himself.
NESN let go Perlow and Paul Devlin, both part-time anchors and reporters for SportsDesk, after hiring Kathryn Tappen full-time. Perlow's last assignment for NESN was the Deutsche Bank Championship on Labor Day weekend.
Perlow, 36, finds some irony in the fact that he's looking for a job while operating "getatvjob.com," but not a lot because he never completely stopped looking for full-time employment while he was at NESN. He just has to ratchet his search up a notch now.
"One of the messages," Perlow said, "I tell people I work with on my Web site is, Don't get into on-air if you can't handle a lot of uncertainly in your field.' People change their opinions of what they like on the air, and NESN decided to go in a different direction, and I didn't fit into that mix."
NESN's different direction was to add another woman to the SportsCenter mix to go with Hazel Mae.
"Read into it whatever you want," Perlow said. "I don't tend to look for answers in things like this. If they want you, that's great. If they decide they want somebody else, to try to talk them out of it doesn't serve much purpose. I left on good terms."
Perlow began working at NESN in December of 2002 and formed "getatvjob.com" the following year. The Web site posts résumés and demo tapes for aspiring anchors, reporters and production assistants. Perlow helps applicants with not only their job search, but in improving their demo tapes, writing, on-camera performances, story-telling abilities and voices. Perlow estimates that hundreds have taken advantage of the Web site. Not everyone has found a job, but many have.
About a year and a half ago, a Boston University graduate signed up with getatvjob.com and two weeks later landed a sports job in a small market in Kentucky. Perlow found out about the opening when he got a call from someone he knew at the station. Most job hunts last much longer and can be frustrating.
"All the help I give them won't matter if they don't have the motivation to work hard themselves," Perlow said.
Perlow grew up in Swampscott and landed his first TV job out of Syracuse University at the CBS affiliate in Burlington, Vt., after dropping off his videotapes at nearly every TV station in Vermont, New Hampshire and Maine. He moved on to the Fox affiliate in Fort Myers, Fla., then headed back to Massachusetts in August of 2002 with only a freelance job at NECN lined up. A few months later, he joined NESN. Rick Abbott, then NESN's vice president of programming, told Perlow that his persistence was one of the reasons the station hired him. At the time, SportsDesk was a 15-minute show that NESN taped in the middle of the night.
"It had very little production value, very small staff," Perlow said. "When I left NESN, we had as many people working in studio (on SportsDesk) as we used to have working on the entire show when I started there. We had like four or five people, including the anchor, when I started there."
Perlow has never told a client that he or she didn't have what it takes to make it on television. He was convinced that was the case about one individual he knew from college, but never said anything about it. That individual went on to land a sports TV job in New England, and he still has it.
"One person's Picasso is another person's finger painting," he said.
So what are TV stations looking for? Perlow says they want a go-getter with ability and the proper look on camera - which isn't necessarily the same as being attractive.
"Getatvjob.com" has evolved beyond Perlow's original intent of helping people find entry level positions. He helps them land their second or third TV jobs, serves as an agent for a handful of clients and even helps attorneys and physicians to become legal and medical analysts on TV.
If Perlow finds a sports job in a major TV market, however, he'll take that for himself. He realizes the TV business is highly competitive, especially in Boston with Channel 7 about to take over the newscasts on Channel 56, but he won't quit trying to get back into it. If he did quit trying, he certainly wouldn't set a good example for his Web site customers.
"I've never been the type to get stressed," he said. "I've always been a pretty confident person. I'm sure I'll find another job."
But as Perlow admitted, it was one thing to be looking for a job when he was 27 and single and another now when he is 36, married and father of a 6-month-old son. So Perlow is biding his time doing some freelance play-by-play of high school and college sports for Cox cable in Rhode Island and working on a freelance project for CSTV.
"There are days when I wonder what the heck am I doing," Perlow admitted, "but never when I'm working."
Perlow thinks helping others find jobs should help him find one as well.
"Sometimes I give them the kick in the butt they need," he said, "and it gives me the same kick in the butt the same time. Don't get lazy. Don't give up."
Kasey's latest entry from Afghanistan
- 2006-02-23 08:40:44
Getting to Afghanistan was the first of perhaps many battles.
We followed the well known military mantra, hurry up and wait. Our first stop
was Fort Hood, Texas, followed by Fort Drum, New York...Shannon, Ireland...
Adana, Turkey...Manas, Kyrgastan....all before ending up in Bagram,
Our longest, and most interesting layover was Manas Air Base, situated between
Russia and China. When we got there, over 300 soldiers from North Dakota and New
York crammed, slept, ate, and lived in clamshells which are basically gigantic
tents with hundreds of bunkbeds. Manas Air Base is a former communist base and
ironcially it was the same base used in the late 70's early 80's to invade
As a reporter, this can be overwhelming and exciting experience. Traveling to
the other side of the globe, while covering 38 incredible people.
On this assignment I was a one-woman-band, which isn't new for me. But leaving
Manas and entering a combat zone, it first hit me how physically challenging
this trip would be. I was carrying all my gear including a 30 pound camera,
tripod, mics, batteries, 15 tapes, all while wearing body armor/helmet...adding
about 30 more pounds to the load...and making very akward to shoot.
Kasey's big journey begins!
- 2006-02-17 07:16:49
Reporters go where no one else wants to go. They stand in snowstorms,
hurricanes, and blizzards. Stake out homes, sit in traffic jams, go to fires and
accidents. But it’s the lucky reporters who get the chance to go to war.
Getting embedded with the military is a long, tedious process. Not just from my
standpoint, but from the military’s as well. It’s a series of clearances and
documents just to get the process started. To put it in perspective, I’ve been
lobbying for this assignment since earlier this summer…when I first found out
the Guard was heading to Afghanistan. That’s when I put the bug in my boss’s
ear. But it wasn’t until the unit’s deployment ceremony in November, where they
were shipped off for two months of training in Texas, that I made my case to the
National Guard. I am so blessed to work with such wonderful people in North
Dakota….the 188th and the National Guard made this a reality. I have to explain
my reasoning for wanting to cover this. I am not some crazy, Geraldo Rivera-like
reporter. I love reporting on people, and these are the ones who represent our
state. North Dakota has one of the highest number of soldiers deployed in the
United States for its population. Once I heard a congressman say a third of
North Dakotas are in uniform…that seems high, but whatever the case…we have
solid core of military presence. And these men and women are risking so much to
do this job. I feel its important, if not necessary, to tell their story. What
they go through on a daily basis, what their lives are like living in a combat
zone, what its like going from weekend warrior to full-time solider.
Once you get the go ahead from the military, from the Department of Defense, you
basically sign your life away. The military requires an embed to sign copies
upon copies of releases, agreeing of you won’t sue them if you are injured or
killed. This is the point most people would question the insanity or reality of
this assignment…Than came the shots…Seven at a time…different inoculations to
protect against all kinds of foreign diseases and bacteria. But each shot seems
to have its own “special” adverse reaction...which will put you in bed for a
weekend. This is what it takes...before physically starting the journey.
Assignment in Afghanistan
- 2006-02-01 08:15:26
I'm excited to report that a member of the Getatvjob.com family has been given the reporting opportunity of a lifetime. KVLY-TV 11 Reporter Kasey Gardner will be sharing her experiences with all the readers of Getatvjob.com's newsletter. Come back soon for her latest entry. Here are her first thoughts upon hearing of her assignment:
I just got this news...my journalistic dreams are starting to come true! I just
got word...and on Monday I will be packing my bags and heading overseas. First
to Kuwait, than Afghanistan. I will be an embedded reporter with the North
Dakota National Gurads 188th. I don't know many details at this point, as I just
found out. Keep myself and all our soldiers in your thoughts and prayers.
- 2006-02-01 08:14:43Respond
Handling Breaking News
- 2005-12-01 16:21:40
It was just minutes before 10pm Wednesday night. I was heading to the media room at the tail-end of the Celtics-76ers game at the TD Banknorth Garden. I was preparing to conduct my postgame interviews and feed back my postgame report to NESN for our 11pm and morning editions of NESN SportsDesk.
And then came the news...."Joe Thornton has been traded to the San Jose Sharks".
When I first heard it, I laughed; thinking it was a joke by another reporter. But it was fact indeed. The Boston Bruins had traded away their best player for 3 lesser hockey types. As a sportscaster who prides himself on knowing the teams, its players and the game itself, I have to admit, I knew very little about Marco Sturm and Brad Stuart and not much more about Wayne Primeau. It did remind me I need to do a better job keeping up on the players on teams other than the Bruins. It also told me, the B's weren't getting any marquee players if I knew little about them.
Jumping off the sports soap box and back to my original point...
As soon as I learned of the trade, I called our producer back at the studio. He had just learned of the trade himself, moments before the 10pm edition of SportsDesk was set to go live. While our crew handled the breaking news with poise on the air, I did my best to get whatever reaction I could to the story from another of Boston's major sports teams. When I asked Celtics' coach Doc Rivers about the B's trading their captain, he said history has shown us it's never a good thing for a team to trade its top player. Captain Paul Pierce's reaction was that if Shaq can be traded, anyone is expendable.
Back at NESN, they were dealing with a breaking story in the midst of putting on a live show. The fact that we do another edition at 11pm and tape a 3rd version for the morning gave us the chance to regroup and do more indepth coverage later in the evening and the following morning. To handle this breaking story properly, it required producers to completely rework the show, editors to edit new elements on the fly, the graphics department to produce new fullscreens late at night and of course, everyone worked much later into the night then expected.
But those, in my mind, are the nights we live for in this business. Breaking news is what challenges our skills as journalists. How do you handle it live on the air? What spur of the moment perspective can you give to the situation? Do you have the background knowledge to properly handle the story in the first place? What do viewers want to know?
I'm curious to hear YOUR tales of handling breaking news and what you learned from the process....
Building the future: the Newhouse III groundbreaking ceremonies
- 2005-12-01 16:00:56
I was not able to attend this big event at my alma mater, but it's still a proud moment for every Newhouse alumnus:
The sun shone brightly on the Newhouse School plaza Saturday, Nov. 12, at the official groundbreaking ceremonies for the 74,000-square-foot third building to be added to the current two-building S.I. Newhouse School of Public Communications complex.
Dean David Rubin welcomed a crowd of approximately 400 alumni, friends, students, staff, and faculty. "We are now opening the next chapter of the illustrious history of the school," he said. "We need this new building to remain at the top as a school of communication." He noted that since Newhouse II was dedicated 31 years ago, the world has experience the computer and digital revolutions, the rise of cable television, the Internet, and satellite communications.
He thanked Donald and Susan Newhouse for their continuing generosity, saying that he could not imagine a better partner in philanthropy. The Newhouse Foundation provided a $15-million gift for the new building, which is expected to cost nearly $30 million when it is completed by fall 2007.
Rubin also noted the gifts made by University Trustee Joyce Hergenhan, which names the 350-seat auditorium for the new building, Trustee Eric Mower's gift to name the glass sky bridge that will link Newhouse I and II, and Newhouse School Advisory Board Member Robert Miron and his wife Diane's gift to name the 1200-square-foot public events room.
The Dean revealed that Newhouse III will be wrapped with the words of the First Amendment. The text will be etched in the glass windows, beginning at the Waverly Avenue entrance and finishing on the wall that faces the main campus.
Speaking on behalf of the University, Chancellor Nancy Cantor noted that Newhouse III will not only be a bridge from the campus to the community, it will look outward toward the world at large.
Speaking on behalf of the University, Chancellor Nancy Cantor noted that Newhouse III will not only be a bridge from the campus to the community, it will look outward toward the world at large.
Michael Lopardi, SU sophomore and broadcast journalism major, spoke on behalf of the students. He stressed the school's continuing desire to "stretch … to become even better," a philosophy that permeates the classroom where future journalists and communication professionals are formed.
Donald Newhouse said that Newhouse III is a must "if the School is to carry out what my father (Samuel I. Newhouse) wished for it. That is to educate the best communicators in the world." He thanked Chancellor Cantor for picking up the reins from Chancellor Emeritus Kenneth A. Shaw without hesitation. He also thanked Polshek architects for their extraordinary design, and J. D. Taylor Construction, which he good naturedly prodded to be "on time and on budget."
The ceremonies concluded with Donald Newhouse, clad in an official hard hat, symbolically lifting the first shovel-full of earth from the controls of a bulldozer. He also clicked on the webcam that observers from anywhere in the world can operate to zoom in on construction progress over the next several months.
Thanks to Orangebytes Newsletter!
- 2005-11-20 20:57:25
I had a great time this week as part of a panel of television professionals at both Bryant University in Rhode Island and Emerson College in Boston. It was a combination of career advice and general discussion of the communications field.
A few common topics/questions that came out from the two events:
Question #1 What should my major/minor in college be?
It really does not matter. If you want to major in Broadcast Journalism, TV/Radio Production or any similar major that's perfectly fine and helpful for your future career. However, if you chose to major (or minor) in English, Political Science, Spanish, Art History, etc. you will not by any means be behind the 8-ball. There are many successfull people in this field who never studied broadcasting in college. More specifically in terms of your minor, chose something that interests you. What's most important is you become an educated, well rounded individual. That will make you a better reporter.
Question #2 How do I get my "big break"?
You don't "get" your "big break", YOU MAKE IT. I have gotten to where I am (a Boston TV Sportscaster) because I have been incredibly persistent. It is all about selling yourself to tv stations and telling them why they should hire you rather than the next person. If all you do is look up online job listings, send your demo tape and wait for that "magical moment" when a news director calls and offers you the job...don't hold your breath. That call will likely not come. You need to get out there and make things happen. Get your tape and resume in the hands of the people hiring. Not HR, not the secretary at the front desk. That break will happen if you keep pushing and working hard to make it happen. For some people it takes a month, others a year. It took me 11 months before my first on-air break.
Question #3 How do I make contacts?
Again, it takes effort. Attend seminars, industry events, etc. If you meet people there, follow up with them and build relationships. Don't be afraid to call someone who has the job you want. If you want to be a news reporter, go ahead and call a news reporter at the local station who you admire. Ask him or her if they would speak with you for a few minutes about the industry. Before long you might even have a mentor. Also, once you make these contacts, don't lose them. Keep in touch with the person and keep them posted on your latest career developments. If they're working at a station you're trying to land a job at, email them occasionally and ask if they have any openings. With a little luck, they might call or email you when a job opens up.
- 2005-11-15 10:25:59
My topic for today is cover letters. If I read one more 3-page essay/cover letter I think I might scream. News Directors and hiring managers do not want to read a long, wordy cover letter. Think of it as a quick introduction of yourself that gives them an interest in learning more about you. That's where your resume and demo tape come in. As far as the cover letter is concerned, keep it short and to the point. Also, before you send it to someone, print it out and re-read it. Make sure it makes sense, has proper grammatical structure and does not have any typos. Most of all, make sure you spell the person's name correctly. I recently received something in the mail addressed to "Mark Pertirow". Thank God they sent it to the correct address or it may never have found its way to me.
A few common mistakes I find in cover letters:
1) Running through every job you ever had; that's what your resume is for.
2) Horrible formatting of the cover letter. More on that later.
3) Use professional resume paper for your resume AND your cover letter. One client actually sent me his resume on something that can best be described as yellow construction paper.
4)Don't say you're a "people person" or will go the "extra mile". These are overused cliches. Tell them what you ACTUALLY bring to the table in terms of experience and background.
5) Don't forget to mention the job you are applying for.
One of the services Getatvjob.com offers is a resume and cover letter review. I'm STILL waiting to receive my first resume and/or cover letter that doesn't need work.Respond
Our New and Improved Newsletter
- 2005-11-14 22:41:31
After two months of newsletters, we decided to spice it up a bit and change it into a blog that you can come back to every day and read my newest thoughts, questions and interested topics.
I hope you'll share your feedback on our Getatvjob.com blog and any other aspect of our new website. Check back every day for new postings.
Let the fun begin!